White Day: Japans Second Valentines Day
Just when you think February is finished and all the heart-shaped confectionary and love festivities are done with, think again. White day, the counter holiday to Valentine’s day that only occurs in three countries around the world has arrived.
So what exactly is White Day?
I’m sure everyone has figured out that valentine’s etiquette is a bit different in Japan than the rest of the world, where instead of giving and taking, it’s a one way street where women gives presents to the men in their life. Whether you get the “Honmei-choco” or “Giri-choco”, men are on the receiving end on this special day.
Well, it wasn’t long until the women started to feel left out and a new holiday was born, although primarily for commercial reasons, White Day came about when an executive from a confectionary shop read a letter written by a women saying she’d appreciate getting some gifts as well. This is why a month after Valentine’s day, on March 14th, men are expected to return a gift to those women from Valentine’s with a gift that’s at least twice as much the value.
The popularity of these customs is slowly diminishing in this modern age and there are a few reasons for that which could be the Westernization of the holidays or that people don’t want to contribute to these highly commercialized holidays. But an interesting point for the Japanese system of Valentines comes up when you realize that White Day is seen as a “answer day”.
If you think about the fact that Japanese people are a bit shy when it comes to showing emotions, maybe these holidays are an opportunity for people to get some assurance about your crushes feelings before diving in and getting your emotions hurt. After all, no one likes rejection.
Check our blog Romantic Spots to impress your date in Tokyo, with some of our favorite romantic date spots for this special occasion!
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